This article might feel long, but it gives a really good introduction to how and why you should engage your employees. Eg.
- The importance of communicating the purpose of the sustainability journey your company is on
- Doing what you say you will do
- Measurement of it.
A lot of great innovation and ideas comes from employees having hands on work in different areas of the company and if you get them onboard your sustainability journey they will help you reach the company goals set. Far too often companies create big visionary (sustainability) strategies, but fail to communicate what it means for the employees, what their role is in fulfilling it, why they should engage and not least how to engage in it.